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Posts Tagged ‘business’

HRPA 2016, Jan 19-22.

January 27, 2016

Brief nuggets of things gleaned at the HRPA Conference that I wanted to share with you folks…

Gender differences in processing information.

Scientific data proves men and women process info differently…if you want to make an excellent decision, include all stakeholders…a really good idea to ask women what they ‘see’ because of the way the process information. They have a more holistic approach with includes more factors, men in general have a quicker approach and make decisions faster based on the immediate factors they see before them. Both are equally intelligent, in different ways. Good decision making includes both approaches.

Mental health…

More and more an issue; panel discussion included famous lawyer (Malcolm McKillop was his name if I’m not mistaken), and Clara Hughes (6 x Olympian; Bell commercials raising awareness for this cause). She was plagued with these issues (father alcoholic, dysfunctional family interactions). She made a strong call to action for there to be more resources allocated to mental health, catching it in the nip. A timely intervention can make someone (she is an example) still be able to make huge contributions to society.

Creativity…

David Usher…singer, 6 time Juno winner. Consults universities, and other organizations as board member. Graduate of Simon Fraser University (Pol. Science). Son of Professor.

‘Creative collisions’ occur and composed of 95% work. We are all creative beings. You need a structure in order to use these creative collisions. There is no magic…creativity is mixing and matching to create that magic. He begins with a blank page and his source of inspiration (a picture of himself at 3 years of age with a bow and arrow) gleefully free to do (create) whatever he decided on.

Benjamin Tal. (Very educated economist who hobnobs with people like Greenspan (of the U.S.) and influential Bank of Canada representatives).

Yes the next year will be painful in that economy is dicey all over the world. However these are growing pains due to changes in the economy where money is shifting from oil to commodities. Ultimately, given that we’ve lost 10 to 20 pc of our manufacturing sector in Canada, opportunities will exist in the commodities sectors.

Gaming, gamification.

Gaming concepts are being used to provide training. This provides an interactive, fun and stimulating way for people to learn company material. You will see this more often being implemented in organizations due to its effectiveness and cost savings and other ripple effect benefits.

The above information helps us be calmer about the future (2016 economy) and opens us to what to expect in the near future (gamification – is this word in everyone’s dictionary yet?), as well as helping us to keep alert about mental issues (‘am I my brother’s keeper? Yes, I guess you are!). Free yourself to be your creative best in 2016 and use diversity to your advantage!

Best,

-Nilesh Shreedhar.

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Arfath Saleem’s “To be a Legend.”

August 23, 2015

Speech giver: Arfath Saleem.

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Purpose of this post (Acronym: R O S E):

1. To Retain this valuable information for posterity.
2. To Offer inspiration to people.
3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
4. To Effect positive changes in the world.
This speech was done by Arfath Saleem and it is called “To be a legend.” during the just completed International Toastmasters Conference in Las Vegas, U.S.A.

Here it is as best as I can recall….

Arfath Saleem’s “To be a legend.”

Just three words…That’s all it takes….
Arfath fell in love 15 years ago with his math teacher. He had a gambling problem…at a tender age and became the school’s so-called ‘favourite’ student. Well, not exactly….

They kept him back since he was too busy gambling, not studying. His mother became very concerned and she introduced him to a student tutor named Samantha. Samantha said: “I’ll help you…” From that day those three words changed his life. Samantha devoted 15 hours per week to help him study. She made him feel smart! Result: he aced all is subjects!
In the process she had changed who he was…he said, she was his jackpot and quickly realized she was the type of person having the stuff legends were made of…Samantha became his hero.
Some time later Aunt Jenny came to him with the same problem – her son was having difficulties in school. ….Arfath, all grown up, now himself tutored school subjects. He ran to her and spoke the same three words that Samantha had spoken to him many years back…the same three words that changed his life…I’ll help you, he said. He met her son for only 15 minutes every week and with that he was able to score 93 on his math paper.
Ms. Samantha had become legendary enabling Arfath to be a conduit to help others. Like Dr. Ralph Smedley who first offered help to those who had difficulties standing up and giving speeches creating Toastmasters in the process.
Isn’t that in fact, what legends do? You just need three words to be a legend, not a special degree….I’ll help you!

Nilesh Shreedhar.

https://www.facebook.com/arfath.saleem?fref=ts

Learning from Toastmasters(.org).

January 30, 2015

What did I get from Toastmasters? Nothing; did I get to meet new, interesting and exciting people? Nope! Did I get to hear workshops worth paying hundreds of dollars for in terms of life experience and know-how? Nah! Did I learn anything, or am I now able to articulate myself in a clearer and more concise to-the-point manner? Who are you kidding?! I was plenty able to artwhatulate before! Huh? I mean I could really gab in front of a crowd in a semi-coherent manner!

Those of you who actually  are Toastmasters know me as someone who has his own unique way of communicating….and so it is here….

Yes! Toastmasters does all of those things and I am very proud to be an alumni with possibility of rejoining at any time. I lead a busy life and TM has enhanced that lifestyle as I feel I bring joy to others in being able to tell my ‘motivational stories’ to them.

I told one today (to a Rogers employee) and I might just have started her on the road to hand-gliding! It’s fun to be able to add a little excitement to people’s lives and TM is a big part of being able to to that! If this isn’t a huge endorsement for TM, then I don’t really know what is: it’s sincere and from the heart, ‘cuz you know, I’ve been told ‘I wear my heart on my sleeve…..’ All the best with TM, where leaders are made – it could change your life! I mean for the better – of course! LOL.Happy Toastmasting! (Can you say that? Well, I just did, call it poetic license…).

Best regards,

https://neilshreedhar.wordpress.com

 http://neilshreedhar.wix.com/goodenergy

Four Ways to Deal with Conflict.

June 23, 2014

This information is relevant at any time. It always makes me wonder why people think conflict is actually abnormal given the fact that even in a given household where one would expect a fair degree of homogeneity, you have different values and opinions. So then why is it so unusual to find the clashing of opinions? Yes, mishandled it can be potentially disastrous, but not more than a festering wound left completely unattended – that’s even worse….Read on to find out how this might be so….

 

Refer back to your Conflict Journal and match the five different types of conflicts with real conflicts that you have witnessed or been personally involved with.  How were these conflicts resolved?  Pick one of the conflicts that you witnessed (i.e. were not personally involved in).  How did you know it was a conflict?  If you could have acted as the mediator, role-play the steps you would have taken to help resolve the conflict.

 

What follows is a reply to a question posed during a Conflict Resolution class I attended for courses I took a while back…It is insightful and immediately practical! Good luck with it…

One of the conflicts that I witnessed is one in which the employee complains about the employer and how he doesn’t like the way the employer manages the office, in other words, he feels that things shoud be done differently. This person is fairly experienced and makes valid points, but just may lack the full perspective that comes with positions of higher authority. He also feels that he is not being listened to, or that his (in his view valid) concerns are nto being addressed, just ignored.

 

Steps that I have taken include emphasizing the positive aspects of the relationship of workiing for the employer, requesting him to take a more active role in union representation so that he doesn’t get himself in trouble with the employer, and just staying positive with him, making recommendations to attend any type of training available, such as one that was recently offered on Change Management.

 

This seems to be the way to go about dealing with these issues, according to Howard Guttman, author of The Art of Managing Conflict, and who states that, When you stop to think about it, there essentially are four ways in which the players in a conflict-laden situation can deal with it:

 

• Playing the victim: saying nothing, acting powerless, and complaining. Such behavior clearly is corrosive and often subversive. It leads to griping and sniping and tends to drive discord underground. Injured parties can sap the vitality from relation stops–whether at home or in the office–as sufferers focus inward on their unresolved issues and reach out to recruit supporters to their point of view.

• Flight: physically removing oneself from involvement. Face it; walking away or leaving is always an option. We can turn our backs on our friends, get divorced, or quit our job and head for greener pastures. How many times can we run away however? It is better to learn how to mediate conflict.

• Change oneself: Move off one’s position; shift one’s view of the other party; “let it go.” Sometimes, we can change ourselves by changing our perceptions of a situation. For example, you might try to achieve a positive outcome by altering your “story” or interpretation of another person’s behavior. Of course, being forced to modify one’s story often rankles. Moreover, what happens at those moments of truth, when all the attempts to reframe your perceptions simply do not work? The only option remaining is to confront conflict.

• Confronting: addressing the issue openly, candidly, and objectively; communicating with the other party. This approach is ideal. One executive we know uses a colorful metaphor to illustrate the concept. He likened the tendency to let disagreements fester to having a dead elephant’s head in the middle of the room. It is unsightly, disturbing, and takes up a lot of space, but no one is willing to acknowledge its presence. It distracts people from more important work. The longer the elephant head remains, the worse its effect will be. The elephant head will not get up and go by itself. Only when people admit that this distasteful object is present and needs to be dealt with will they be able to remove it and move on to more productive activity.

If you decide to end your conspiracy of silence and work out your personal or business conflict by confronting, we recommend using the Four C’s approach:

Connecting. In conflict resolution, timing and location are next to godliness. Before attempting to connect with another person–to establish a rapport that is conducive to discussing your mutual needs–always check with the individual to determine the best time and place to have a meeting. Do not forget to set the stage. Make sure you have privacy; will not be interrupted; are in a neutral, non-threatening environment; have scheduled enough time to cover all the salient points; and that both of you have had adequate opportunities to prepare for the dialogue. At work, this might mean repairing to a neutral conference room. At home, you might head for the nearest Starbucks.

Using the proper phrasing

Finding the right words to begin a potentially adversarial discussion can be difficult. We suggest using “partnering phrases,” which convey the idea that you are ready to address the issue candidly and objectively and that you are serious about resolving it. For example, “I have some concerns about the way we are making decisions relating to one another that I would like to explore with you,” or “I have an issue with your attendance. You are not keeping up with your commitment. We cannot afford to let this continue,” or “I am having some difficulties with the way you are managing the ‘so-and-so’ project. They really are going to get in the way if we fail to deal with them,” or “I am uncomfortable with your approach to performance reviews, and I want to work my concerns out with you.”

Clarifying. All the breast pounding and good intentions will not rescue a situation in which clarifying is not employed properly. Static is an agreement buster. Encourage the other party to open up about the real concerns he or she has. Describe the behaviours and the reasons you find them troubling. Choosing the right words is crucial. Try these phrases: “Let us take a minute to clarify what we hear each other saying about the way we have been making decisions,” or “It is important for me to understand where you are coming from. What do I need to know to understand what has been happening with your attendance?,” or “Regarding the assigned project, what feedback do you have for me about my contributions to the situation?,” or “I want to know what you think. What is your point of view on performance reviews?”

Confirming. This entails summing up the facts, restating the issues to ensure that nothing has been misunderstood or omitted during your discussion. Equally important is a summary of the emotional progress that has been made–the commitment to finding a mutually agreeable solution. While both parties usually are eager to move to action at this point, investing a few additional minutes in confirming will make the next step much easier.

These are especially useful confirming statements: “Here is my understanding of our differences and where we are right now on the issue of the ‘so-and-so’ project,” or “Do you have any other concerns about our performance review?,” or “I really appreciate your willingness to work through this issue with me,” or “I am optimistic that we can reach a compromise here.”

Contracting. This is the final stage in managing disagreement by interaction. It entails finding the illusive win-win solution that both parties can commit to. Let us take this example from the business world. Deborah, the project manager at a major pharmaceutical company, has authorized overtime to keep a key project on schedule. Sam, her supervisor, has just learned about this from another manager. Sam might sound something like this in confronting his subordinate: “Deborah, when you authorize overtime without telling me, you put me in a difficult situation. I am the one who is responsible for staying on budget, and if there are any cost overruns, I am the one who will have to explain them. From now on, I need you to come to me before authorizing any overtime.”

Sam is using a three-part “I” response in which there are a trio of essential components: a description of the troublesome behavior; the disclosure of your feelings about the act; and stating the effect it has on you. In other words, the focus of the message is on “I” and not the other person.

At this point, Deborah is likely to respond with an explanation of her actions, such as: “You were away for the weekend; you said you could not be reached; and I had to make the call. I figured because you did not give me your phone number, you did not want me to bother you. If you want to make decisions, I have to be able to get in touch with you.”

Now Deborah is the one asserting herself, making it clear that she, too, has needs. The negotiation should proceed, back and forth, until both Sam’s and Deborah’s needs are met. If Sam is not willing to give up his privacy by leaving a phone number, maybe he will agree to call Deborah for a daily update the next time he goes away. Or, he may decide to give Deborah more leeway, arranging for her to authorize overtime up to a certain number of hours without his approval.

Some useful contracting phrases are: “I think the whole team/family needs to be involved in budget decisions. What do you think?,” or “Having you here four 10-hour days does not work for me, but having you come in at 10 a.m. and stay until 6 p.m. would. Does that work for you?,” or “One thing we can do to move the project ahead is …” or “What would you prefer that I do differently in the future regarding the way I conduct my performance reviews?”

Managing conflict effectively is a learned behaviour. Conflict-resolution skills are not part of any high school, college, or business school curriculum. Yet, the potential for discord exists whenever we interact with others. As Pat Parenty, senior vice president and general manager of Redken, U.S.A., points out, “Expecting people to resolve their differences without giving them conflictmanagement skills is like giving a computer to someone who has never seen one before and saying, ‘Have fun using this.'” Do not count on having a good time.

 

 

Proquest. Newsweek. Aug 6, 2007. pg. 43. A Math Makeover; OMG! Actress and mathematician Danica McKellar wants girls to know that being good at numbers is cool.; [U.S. Edition Edition] Retrieved  at 12:49 pm from http://proquest.umi.com.centhsally.centenarycollege.edu:2048/pqdweb?index=0&did=1312311471&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1185899880&clientId=10301

 

Reference:

Guttman, Howard M., The Art of Managing Conflict. USA Today Magazine, 01617389, Jan2004, Vol. 132, Issue 2704. Retrieved at 7:45 am on August 20, 2007 from:http://web.ebscohost.com.centhsally.centenarycollege.edu:2048/pov/detail?vid=5&hid=112&sid=b02acd8a-f7d1-4c0e-afbb-686e5d4ef027%40sessionmgr109

Love Works – Joel Manby – Toastmasters International speech.

May 27, 2014

Love Works…Joel Manby Keynote

Joel Manby is a professional businessman, not a professional speaker and I got the pleasure to see him speak well and sincerely at the International Toastmasters Conference held in Orlando, Florida on 15 August, 2012. (Yes I’ve been meaning to get this out to you for a while, the old saying about writers and procrastination may have some truth to it after all). However, the lessons Mr. Manby teaches, imbibes and lives are still true. Here is part of his story, which I may continue in future for brevity’s sake.

Manby was the CEO for the U.S. operations head for SAAB. He described how on Easter Sunday he received a life-changing call from his boss in Sweden. In fact, it was the situation that helped him to alter his life for the better and many can probably relate to it….The first quarter sales were down for the North American Saab operations, but Joel had attained three years of solid growth over the previous NA boss…

Despite this, Joel was ‘called into the boss’ office. Except…. this office was in Sweden! The call he got was at 7:30 am in the morning, which meant that it was 3 am in Sweden at the time of the call!

Joel had made 15 moves in 20 years and, as was expected, always showed concern for the bottom line, but when his boss tore into him in Sweden, in front of his peers, he felt humiliated, and a loss of dignity. In short it was his worst nightmare realized and he felt that it was unjustified.

Here was a Harvard business school graduate who had moved all over, working for top companies like General Motors and who always paid attention everywhere to the bottom line and yet he was getting what he felt was the worst treatment of his life!

This is when Joel’s emotional withdrawal began from within from Saab. He thought to himself that there had got to be a better way in business to care about people and profits! There had to be! He wanted to be authentic (same at home, work and spiritually).

That’s the exact moment when Jack Herschend entered his life. Manby says that he’s the best at what he does, and Jack asked Joel to be on his Board….Jack was getting older and he wanted someone to replace him in his growing business. Joel felt thankful and lucky that he was asked by Jack.

As they say, the rest is history….Since 2000, Herschend Family Entertainment has had 12 years of solid growth. Joel can also proudly say that he definitely balanced home and work life.
Joel now has a mission and he wants us to be inspired…so he asked us these questions during the international Conference held at Orlando, Florida.

What is love? Did you know that there are actually four kinds: Eros; philos; storge and agape love(s)…this according to the Greeks.
Agape is unconditional love. How you treat each other. All relationships are about agape. Joel asked: why do we exclude agape?

He never saw this in any previous of the companies he worked for. It’s not being ‘soft.’ (An inaccurate thought).

Go to the Bible. 1st Corinthians: “love is patient, kind, trusting, and unselfish, truthful, dedicated, forgiving….weddings (?)

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. 5 It does not dishonor others, it is not self-seeking,it is not easily angered, it keeps no record of wrongs. 6 Love does not delight in evil but rejoices with the truth. 7 It always protects, always trusts, always hopes, always perseveres… (http://www.biblegateway.com/passage/?search=1%20Corinthians%2013:4-7).

Be unselfish – think of self less.
He developed this formula, (Employee unselfishness + Company unselfishness= and Sharing (our love, ideas, skills = it)) forward:
Think of yourself less…EU$ + CU$ = SIF$$$ (share it forward)…

I will follow this article up with more information as I may have piqued your interest now…gotta go! You’ve got enough information now to look into these great ideas for yourselves. Gotta keep you on your toes…

http://en.wikipedia.org/wiki/Joel_Manby

“Joel Manby is the current President and Chief Executive Officer of Herschend Family Entertainment, the largest family-owned theme park corporation in the United States. HFE creates, develops and operates entertainment, tourism and hospitality properties spanning 26 locations in ten states.”

http://www.joelmanby.com

The Netgiving Concept.

May 19, 2014

 

Netgiving

 

Do you value relationships or would you prefer to just be at work and not care?

Do you want to be amongst the best and the brightest?

Then embrace the concept of Netgiving

Humility…Authenticity…Curiosity…Empathy…Vulnerability…Generosity…Confidentiality….This can be easily formed into the acronym GAVE HCC, which is a memory aid for our minds, which thrive on information packets such as this.

You can view the interactions at work as a series of transactions, or see them as opportunities to serve one another towards a larger purpose. This type of behaviour results in a definite Return on Investment – having a Net effect on better relationships and on the bottom line.

According to Tommy Spaulding – speaker, New York Times bestselling author, executive coach, entrepreneur, and leadership consultant, we should all engage in Netgiving at work.

What comprises Netgiving?

Briefly, the attributes are stated above, but let’s get into more detail….

Authenticity means really caring for your colleagues because if you don’t, they’ll know it! It may be time to reflect on whether you demonstrate that you really care about your coworkers to see if this or any of the other areas about to be discussed need to be looked at for possible amendments.

Empathy is the ability to understand others, including colleagues, clients, and stakeholders. This shows that you care and creates trust, it means overlooking the short-term view in preference of the longer-term one, realizing that such thinking places more value on the person’s capacity to move the organization forward.

Vulnerability. It is ok to be strong yet have weaknesses, just like others. It is ok to own up to being strong, competent, yet capable of error; and someone who is able to admit errors is more likely to create a culture in which others are likely to own up and admit to their mistakes too! Mistakes which can and then should be rectified.

Confidentiality. Sensitive information, it goes with out saying, must be guarded very carefully, especially if one is to allow a culture of vulnerability. Guard secrets with tremendous surety.

Curiosity. Don’t stop asking questions and learning new things as part of the important circle of Netgiving. Curiosity keeps the wheel turning forward towards betterment or kaizen.

Generosity. Give time, money and talent to the environment around you and to each other. As a leader find ways for others  in your community to give generously too.

Humility. Be proud of your team successes, yet share that success with the individuals who made it possible! Honour one another.

Humour. Keeping a smile on your face, laughing once in a while and enjoying each other’s company as we work humanizes the environment and makes it easier to get through rough patches if they should come about.

Gratitude. A sense of thankfulness for the work, clients, and the environment itself should be inculcated in the workplace; this contrasts to attitudes of entitlement and taking things for granted – cancerous to an organization.

Mr. Spaulding’s conclusions also derive from being CEO of one of the world’s top organizations and give credibility to the fact that Netgiving tips result in more harmonious environments capable of generating greater profitability too. In short, it pays to be kind!

– Nilesh Shreedhar.

Excerpts of “Developing the ROI of Netgiving were reviewed with permission from Tommy Spaulding, author of  ”Not Just Who You Know: Transform your Life (and Your Organization).”

For more information: http://tommyspaulding.com/speaking/keynote-topics/

 

Dare to be Different; on Life, Lexus and Dell.

May 12, 2014

 

Reflective Journal #4

Differentiation

 

Prepared by:    Neil Shreedhar

Due Date:        Jun 02, 2007

 

Instructor:       Professor Mark Burgess

 

Course:            GBA 602 ­­       Marketing Management  

 

Differentiation

 

It is true that product differentiation is essential to the branding process. In choosing to differentiate a product, a marketer has the choice of form, features, performance quality, conformance quality, durability, reliability, reparability, and style. What follows are examples of currently produced products that have been differentiated and branded for each of these design parameters, a brief analysis and discussion of the example.

 

Definitions, examples and brief discussion of above marketing terms.

Conformance quality. Buyers expect the degree to which all the produced units are identical and meet the promised specifications to be high.

Example: Toyota’s are manufactured to stringent standards. Here is a mass produced item that practically revolutionized the car world. At one point in time it was difficult to get cars to start in cold winter weather, but now that Japanese automakers have resolved this problem, or perhaps with higher car standards have initiated the resolution to the problem, thankfully, it has become a non-issue.

According to ‘Mastering the quality staircase,’ Conformance, reliability, performance, and customization are the steps to climb on the way up to achieving competitive edge (Kim et al, 2007, p.1). In a step-by-step progression in order for its workers to understand the importance of quality analysis and problem-solving in the making of its car:

Toyota Motors trains its workers in these methods (Step one of the progression) for four months before they start to work (Kim et al, 2007, p.1).

No wonder they excel and garner a loyal customer following!

Durability is a measure of the product’s expected operating life under natural or stressful conditions, and is a valued attribute for certain products.

Example: Kenmore appliances. Sears has made an enviable reputation with the durability and the service attention that it gives to its appliances. It is evident that this reputation has also endured over the years since Sears has been selling appliances such as refrigerators since about 1910 (Sears Archives, 2007, p.1)![1].

Reliability. Buyers normally will pay a premium for more reliable products. Reliability is a measure of the probability that a product will not malfunction or fail within a specified period.

Example: Dell is another company known both for its reliable computer products and its ability to service these items:

Dell, EMachines, and IBM stand out on most reliability measures, while HP and Compaq often lag their peers. We’re treating HP and Compaq as separate brands (PC World, 2007, p.1)

 

  1. This is a measure of the ease of fixing a product when it malfunctions or fails.

Example: Microsoft. Despite all the woes that we seem to experience due to patches that have to be applied to prevent viruses from entering our computer systems, I am amazed at the ability that Microsoft has demonstrated to be able to resolve the issues of potentially millions of computer users. This is a phenomenal achievement when it is put into perspective.

Style describes the product’s look and feel to the buyer. Car buyers pay a premium for Jaguars because of their extraordinary look. Aesthetics play a key role….(Kotler & Keller, 2006, p.377).

Personally, I prefer a Lexus, and associate this car with esthetic beauty and class.

Example – Lexus:

 

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for six years in a row. Lexus and its 217 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates (FT Business of Luxury Summit, p.1).

The ‘style statistics’ seem to speak for themselves! Wow!

Conclusion

 

In sum, “to be branded, products must be differentiated. Physical products vary in their potential for differentiation. At one extreme… (there are)…products…that allow little variation…At the other extreme are products capable of high differentiation, such as automobiles” (Kotler & Keller, 2006, p. 376). This implies that in order for the consumer to keep clear which product he wishes to buy, and for what reason he wishes to buy it, it is important from a brand recall perspective that marketers learn to differentiate their products, no matter how small the differences, in order to be successful marketers.

 

BIBLIOGRAPHY

 

Kim, K.Y., Miller, J.G. & Heineke, J. (1997). Mastering the quality staircase, step by step. Business Horizons. Retrieved on May 30, 2007 at 8:13 pm from http://findarticles.com/p/articles/mi_m1038/is_n1_v40/ai_19369681

 

Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.).  New Delhi:  Prentice-Hall of India Private Limited.

 

FT Business of Luxury Summit. (2006). The Rationalization of Luxury – New Business Models, New Strategies. Retrieved on May 30, 2007 at 8:38 pm from http://www.ftbusinessofluxury.com/2006/Sponsors.asp?m_pid=0&m_nid=5805 – 37k –

 

PC World (2003).  Reliability and Service Report Card http://www.pcworld.com/article/id,112915-page,8/article.html

 

Sears Archives. Retrieved on May 30, 2007 at 7:59 pm from  http://www.searsarchives.com/products/questions/appliances/kenmore_refrigerator.htm

 

[1]Retrieved on May 30, 2007 at 7:59 pm from  http://www.searsarchives.com/products/questions/appliances/kenmore_refrigerator.htm

Some thoughts on Integrated Marketing – Donald Trump’s The Apprentice Show.

May 11, 2014

 

Reflective Journal #3

Prepared by:    Neil Shreedhar

Due Date:        Jun 02, 2007

 

Instructor:       Professor Mark Burgess

 

Course:            GBA 602 ­­       Marketing Management  

 

Session 3         For this week’s entry, read the article under Syllabus/Materials regarding The Apprentice TV show.  Perhaps you may have seen the episode referred to on Microsoft Office Live Meeting.  Use this article as background on the subject of “integrated marketing”.  There are many definitions of “integrated marketing” as you will read in the text.  The definition I want you to consider is the integration of content (brands, products, etc) into this TV show’s format.  Many large consumer brands have participated on The Apprentice over the past two years including: Home Depot, Staples, Yahoo, Microsoft and the Pontiac Division of General Motors, etc.   We don’t know the fees involved to participate so don’t worry about a cost/benefit analysis type of response.

 

Question to address:  do you think that The Apprentice provides a good forum for companies to showcase their brand/products to effectively reach and impact their respective target audiences? 

 

Apprentice, which is one of televisions highest rated shows, has embraced this advertiser/content mix illustrating the power of a content integrated marketing strategy (Webpronews, 2005, p.1).

Undoubtedly. There are three main reasons for this: at the time that the advertisements were running, The Apprentice was one of the highest rated shows, it required a professional, not a simplistic approach to the use of the ‘toys’ used on it, and the host, despite his flaws, generally commanded a great deal of credibility and respect in the business community. For the balance of this paper, I will use the present tense in regards to this show as it appears that it may be picked up again by one of the networks.

 The Apprentice provides a fantastic medium for companies to showcase their ‘goods.’ What better way for a company to capitalize on wide public reach (according to the article, itis one of the highest rated shows), and achieve credibility in the potential buyers eyes because the product is both being endorsed AND showcased by well-known, knowledgeable business tycoons such as Mr. Trump himself?

To quote Webpronewso on the presentation created using one of these products (it seems that it has become very ‘cool’ these days to critique products in the manner in which Trump does) Webpronews (or it could be Trump himself being voiced) rates their usage of the product in this show as follows:

Their video was very simplistic … very much like a Power Point presentation instead of a polished promotional video. The statement voiced over in the beginning of the video, “Simply use your name and password to log in” gives you a clear picture where this promotion was headed. Not good.[1]

In essence, Trump’s integrated marketing approach isn’t that different from the following relevant example described in the text about interactive marketing:

The newest channels for direct marketing are electronic. The Internet provides marketers and consumers with opportunities for much greater interaction and individualization….Today…companies can send individualized content and consumers themselves can further individualize the content.

The exchange process in the age of information,…,has become increasingly customer-initiated and customer-controlled.[2]

Donald Trump likes, and associates himself with “winners” so he should know about the companies he is showcasing on his show. Mark Burnett, the producer of the show also has a great reputation for winning shows and great general business acumen.

Another obvious example of a successful integration of content marketing staring us right in the face lately: YouTube and Google[3]. Google is renowned for its tremendous search capabilities, to which video has now been paired through YouTube – what a dynamically integrated combination!

 

Conclusion

 

In sum, both The Apprentice and the companies that it associates with, such as Microsoft and other companies that we think of as “winners” have come upon a very innovative idea by successfully implementing the integrated marketing concept. It opens up a whole world of “tied-selling” opportunities in which more than one product can be successfully marketed at one time. From a marketing perspective, the concept allows the student a chance to see novel ways of how marketing surreptitiously creeps into every day living, almost subliminally, as the products are so much in use already and we hardly seem to notice them as they are already so eagerly accepted by us.

 

BIBLIOGRAPHY

 

Beal, Andy. YouTube’s Integration With Google Search Leading to “NSFW”Content? Retrieved on May 14, 2007 at 7:15 pm from

http://www.marketingpilgrim.com/2007/02/youtube-cussing-on-google.html

 

Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.).  New Delhi:  Prentice-Hall of India Private Limited.

 

Webpronews. (2005). Electronic source provided in course GBA 602 – Marketing Management. Instructor: Professor Mark Burgess. Centenary College, NJ, U.S.A.

 

[1]Webpronews. (2005). Electronic source provided in course GBA 602 – Marketing Management. Instructor: Professor Mark Burgess. Centenary College, NJ, U.S.A.

[2]Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed., p.612).  New Delhi:  Prentice-Hall of India Private Limited.

[3]Beal, Andy. YouTube’s Integration With Google Search Leading to “NSFW”Content? Retrieved on May 14, 2007 at 7:15 pm from

http://www.marketingpilgrim.com/2007/02/youtube-cussing-on-google.html

 

Part #2: “If you are Speaking, you are selling.”

April 18, 2014

Jeremy Tracey.  “If you are Speaking, you are Selling.”

Hazel McCallion C, Delta Hotel, Meadowvale, Ontario.Toastmasters Spring Conference.

April 5-7, 2014.

“If you are Speaking, you are Selling”

As promised, here is the second selling  formula that Jeremy recommends so that you and the people you care for can get the things you want in life – either at work, or at home.

Jeremy often draws upon the experience and wisdom of Craig Valentine, a world-class professional speaker. Craig says that in order for an idea to appeal to someone, it must help them:

  1. Esteem more.
  2. Do more.
  3. Gain more.
  4. Enjoy more

Jeremy uses this EDGE formula and says it will work every time because it appeals to all types of people in one way or another.

Here is an example of it being used, in Jeremy’s write-up to invite people to this workshop:

“Regardless of your subject, you want your audience to walk away feeling excitement and enthusiasm because of what you said and how you said it. This workshop will be highly interactive and hands on. Arrive with questions and walk away with the skills that will help you stand out as a speaker that inspires your audience every time you speak. …It will take you less time to prepare an effective message when you understand the process that leads to your audience feeling connected to you and your words. It feels fantastic when people tell you how your speech has changed their way of thinking. Get ready for a lot more positive feedback.”

Notice how his advertisement appeals to all people, as all value their esteem or wish to do, gain or enjoy more…

You can use this simple EDGE (esteem, do, gain or enjoy more) formula everywhere – such as when getting the kids to help you clean up, or to convince your wife that you could both use a vacation!

Now let’s see what you can do to come up with creative uses in your own life!

If you want more information about Jeremy and what he does, check out the following links: http://jeremytracey.com;

http://jeremytracey.com/if-you-are-speaking-you-are-selling/

“If you are Speaking, you are Selling”

April 9, 2014

Jeremy Tracey.  “If you are Speaking, you are Selling.”

Hazel McCallion C, Delta Hotel, Meadowvale, Ontario.Toastmasters Spring Conference.

April 5-7, 2014.

 “If you are Speaking, you are Selling” 

“Every time you speak, whether it is at your Toastmasters club or not, you are selling something,” so began the riveting learning workshop by Jeremy Tracy, one of Canada’s foremost professional speakers. If you ever get a chance to attend one of his speeches, by all means do attend, you won’t be disappointed.

I learned three useful formulas, including two useful acronyms, useful for daily life, in getting people’s cooperation. This includes that of spouses, children, family members, and almost anyone that you come across from home- to work- life.

Without further ado, here is one of those tips (more tips in later write-ups – I’m excited to share this with you):

In this example, let’s say you are trying to get your spouse to cooperate…for a specific example… maybe you desperately could use a vacation?

  1. Take them through your pain. (Make it bad).
  2. What is the benefit? (Make them want whatever it is you are recommending – tangible or intangible idea).
  3. Stop and Ask – what made the difference? (Engage the person(s))
  4. Share your long road. The person (or audience) will want to take the shortcut.
  5. Offer it up. What is the value of the tool or idea?

In brief and for general use, this can be summarized as PAIN, PAY, ASK, ROAD, OFFER.

What does it all of this mean? It means that before people change their way of doing things, they want to know how it will benefit them.

In order to see the benefit, they will want to ‘live’ through your eyes and experiences, so they can take a short-cut. Otherwise their traditional way will do just fine. After all, we are creatures of comfort!

Try the above method when you are ‘selling’ one of your ideas to someone – anyone! Remember, as one of the audience participants himself noted, after years of disliking those who sell, ‘sell’ is not a four-letter word.

Let me know how your results go. I will be sure to share other gems on this website on how to get more out of life and how to improve your overall results in its various areas. Wait for two more tips from Jeremy Tracey and good luck!

If you want more information about Jeremy and what he does, check out the following links: http://jeremytracey.com;

http://jeremytracey.com/if-you-are-speaking-you-are-selling/

 

 

 


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