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Archive for the ‘Working Together’ Category

Laughter or Lecture?

June 6, 2016

I haven’t posted an article for a while but that doesn’t mean that I haven’t been busy doing things that are fun and that help develop life skills.

For example, today I found myself counselling family members on leadership. I would have entitled the engaging discussion we had as “Laughter or Lecture.”

In this day and age when adult children are staying longer periods with parents, it’s really important that everyone gets along in a harmonious fashion. Without belabouring the point, in what way are you more apt to be able to teach such adults? With laughter or a lecture?

Intuitively we realize that laughter is the key. However, too many of us are tired or in difficult jobs, so sometimes we lack the energy to educate effectively.

Just remember, adults are more likely to learn things from older adults if they are taught in a fun way. This demonstrates real and authentic leadership. Don’t be the “prince of darkness” in your approach with them. All doom and gloom and lecure-y! There’s no quicker way to tune them out and to lose their interest!

Remember to laugh and to have joyous times with them, and they are much more likely to imbibe the important life lessons that you wish to impart to them!

Best regards,

Nilesh Shreedhar.

 

 

 

 

 

 

 

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It’s Not About You! Vegas gems from TM International Conference.

September 2, 2015

Here is another of the wealth of ideas gleaned from the recent Vegas convention I attended (I still have many more pieces of writing I want to post!)

Well you know the format…if you’ve been following….Here it is once again, in case this is a ‘one-off’ for you and you happen to have just ‘dropped in,’ so to speak. (No hyphens). J

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Patrick Hammond, Toastmasters, Las Vegas Championship Entry Speech.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Purpose of this post (Acronym: R O S E):

  1. To Retain this valuable information for posterity.
  2. To Offer inspiration to people.
  3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
  4. To Effect positive changes in the world.

 

It’s not about you

Patrick Hammond.

A thief stole sentimental things from his home….Patrick, a youth leader learned from his youth group that such thieves, due to the way they operate, are called ‘flockers,’ –  a new word for Patrick, juvenile care worker. ‘Think about the effect on those you are connected to,’ he said….
He spoke of broken promises; of his own mother who had colon cancer. His brother had broken the law. Their mother was now on her death bed, but was hanging on. The possibility of mother and incarcerated brother being able to speak was remote, but she wanted to hang on only to speak to this son….

Patrick, asked his juvenile kids the important question, ‘why did she hang on before she passed?’

Practically shouting at us in a dramatic finish to his speech, (as he must have with those under his care). No! not just to have closure with the son – but the more important lesson here was that your actions have serious consequences -on those you love….and… whether they can live or even die… in peace! It’s not about you!

In the end – literally at the very end in the case of his mother’s life – it’s not about you!  It’s more about the effect you have on the people in your life.

The story was an excellent instructional tool for kids… no… for us all, actually….worth thinking about!

That’s today’s post folks!

Best regards,

Nilesh Shreedhar

Arfath Saleem’s “To be a Legend.”

August 23, 2015

Speech giver: Arfath Saleem.

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Purpose of this post (Acronym: R O S E):

1. To Retain this valuable information for posterity.
2. To Offer inspiration to people.
3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
4. To Effect positive changes in the world.
This speech was done by Arfath Saleem and it is called “To be a legend.” during the just completed International Toastmasters Conference in Las Vegas, U.S.A.

Here it is as best as I can recall….

Arfath Saleem’s “To be a legend.”

Just three words…That’s all it takes….
Arfath fell in love 15 years ago with his math teacher. He had a gambling problem…at a tender age and became the school’s so-called ‘favourite’ student. Well, not exactly….

They kept him back since he was too busy gambling, not studying. His mother became very concerned and she introduced him to a student tutor named Samantha. Samantha said: “I’ll help you…” From that day those three words changed his life. Samantha devoted 15 hours per week to help him study. She made him feel smart! Result: he aced all is subjects!
In the process she had changed who he was…he said, she was his jackpot and quickly realized she was the type of person having the stuff legends were made of…Samantha became his hero.
Some time later Aunt Jenny came to him with the same problem – her son was having difficulties in school. ….Arfath, all grown up, now himself tutored school subjects. He ran to her and spoke the same three words that Samantha had spoken to him many years back…the same three words that changed his life…I’ll help you, he said. He met her son for only 15 minutes every week and with that he was able to score 93 on his math paper.
Ms. Samantha had become legendary enabling Arfath to be a conduit to help others. Like Dr. Ralph Smedley who first offered help to those who had difficulties standing up and giving speeches creating Toastmasters in the process.
Isn’t that in fact, what legends do? You just need three words to be a legend, not a special degree….I’ll help you!

Nilesh Shreedhar.

https://www.facebook.com/arfath.saleem?fref=ts

Learning from Toastmasters(.org).

January 30, 2015

What did I get from Toastmasters? Nothing; did I get to meet new, interesting and exciting people? Nope! Did I get to hear workshops worth paying hundreds of dollars for in terms of life experience and know-how? Nah! Did I learn anything, or am I now able to articulate myself in a clearer and more concise to-the-point manner? Who are you kidding?! I was plenty able to artwhatulate before! Huh? I mean I could really gab in front of a crowd in a semi-coherent manner!

Those of you who actually  are Toastmasters know me as someone who has his own unique way of communicating….and so it is here….

Yes! Toastmasters does all of those things and I am very proud to be an alumni with possibility of rejoining at any time. I lead a busy life and TM has enhanced that lifestyle as I feel I bring joy to others in being able to tell my ‘motivational stories’ to them.

I told one today (to a Rogers employee) and I might just have started her on the road to hand-gliding! It’s fun to be able to add a little excitement to people’s lives and TM is a big part of being able to to that! If this isn’t a huge endorsement for TM, then I don’t really know what is: it’s sincere and from the heart, ‘cuz you know, I’ve been told ‘I wear my heart on my sleeve…..’ All the best with TM, where leaders are made – it could change your life! I mean for the better – of course! LOL.Happy Toastmasting! (Can you say that? Well, I just did, call it poetic license…).

Best regards,

https://neilshreedhar.wordpress.com

 http://neilshreedhar.wix.com/goodenergy

Four Ways to Deal with Conflict.

June 23, 2014

This information is relevant at any time. It always makes me wonder why people think conflict is actually abnormal given the fact that even in a given household where one would expect a fair degree of homogeneity, you have different values and opinions. So then why is it so unusual to find the clashing of opinions? Yes, mishandled it can be potentially disastrous, but not more than a festering wound left completely unattended – that’s even worse….Read on to find out how this might be so….

 

Refer back to your Conflict Journal and match the five different types of conflicts with real conflicts that you have witnessed or been personally involved with.  How were these conflicts resolved?  Pick one of the conflicts that you witnessed (i.e. were not personally involved in).  How did you know it was a conflict?  If you could have acted as the mediator, role-play the steps you would have taken to help resolve the conflict.

 

What follows is a reply to a question posed during a Conflict Resolution class I attended for courses I took a while back…It is insightful and immediately practical! Good luck with it…

One of the conflicts that I witnessed is one in which the employee complains about the employer and how he doesn’t like the way the employer manages the office, in other words, he feels that things shoud be done differently. This person is fairly experienced and makes valid points, but just may lack the full perspective that comes with positions of higher authority. He also feels that he is not being listened to, or that his (in his view valid) concerns are nto being addressed, just ignored.

 

Steps that I have taken include emphasizing the positive aspects of the relationship of workiing for the employer, requesting him to take a more active role in union representation so that he doesn’t get himself in trouble with the employer, and just staying positive with him, making recommendations to attend any type of training available, such as one that was recently offered on Change Management.

 

This seems to be the way to go about dealing with these issues, according to Howard Guttman, author of The Art of Managing Conflict, and who states that, When you stop to think about it, there essentially are four ways in which the players in a conflict-laden situation can deal with it:

 

• Playing the victim: saying nothing, acting powerless, and complaining. Such behavior clearly is corrosive and often subversive. It leads to griping and sniping and tends to drive discord underground. Injured parties can sap the vitality from relation stops–whether at home or in the office–as sufferers focus inward on their unresolved issues and reach out to recruit supporters to their point of view.

• Flight: physically removing oneself from involvement. Face it; walking away or leaving is always an option. We can turn our backs on our friends, get divorced, or quit our job and head for greener pastures. How many times can we run away however? It is better to learn how to mediate conflict.

• Change oneself: Move off one’s position; shift one’s view of the other party; “let it go.” Sometimes, we can change ourselves by changing our perceptions of a situation. For example, you might try to achieve a positive outcome by altering your “story” or interpretation of another person’s behavior. Of course, being forced to modify one’s story often rankles. Moreover, what happens at those moments of truth, when all the attempts to reframe your perceptions simply do not work? The only option remaining is to confront conflict.

• Confronting: addressing the issue openly, candidly, and objectively; communicating with the other party. This approach is ideal. One executive we know uses a colorful metaphor to illustrate the concept. He likened the tendency to let disagreements fester to having a dead elephant’s head in the middle of the room. It is unsightly, disturbing, and takes up a lot of space, but no one is willing to acknowledge its presence. It distracts people from more important work. The longer the elephant head remains, the worse its effect will be. The elephant head will not get up and go by itself. Only when people admit that this distasteful object is present and needs to be dealt with will they be able to remove it and move on to more productive activity.

If you decide to end your conspiracy of silence and work out your personal or business conflict by confronting, we recommend using the Four C’s approach:

Connecting. In conflict resolution, timing and location are next to godliness. Before attempting to connect with another person–to establish a rapport that is conducive to discussing your mutual needs–always check with the individual to determine the best time and place to have a meeting. Do not forget to set the stage. Make sure you have privacy; will not be interrupted; are in a neutral, non-threatening environment; have scheduled enough time to cover all the salient points; and that both of you have had adequate opportunities to prepare for the dialogue. At work, this might mean repairing to a neutral conference room. At home, you might head for the nearest Starbucks.

Using the proper phrasing

Finding the right words to begin a potentially adversarial discussion can be difficult. We suggest using “partnering phrases,” which convey the idea that you are ready to address the issue candidly and objectively and that you are serious about resolving it. For example, “I have some concerns about the way we are making decisions relating to one another that I would like to explore with you,” or “I have an issue with your attendance. You are not keeping up with your commitment. We cannot afford to let this continue,” or “I am having some difficulties with the way you are managing the ‘so-and-so’ project. They really are going to get in the way if we fail to deal with them,” or “I am uncomfortable with your approach to performance reviews, and I want to work my concerns out with you.”

Clarifying. All the breast pounding and good intentions will not rescue a situation in which clarifying is not employed properly. Static is an agreement buster. Encourage the other party to open up about the real concerns he or she has. Describe the behaviours and the reasons you find them troubling. Choosing the right words is crucial. Try these phrases: “Let us take a minute to clarify what we hear each other saying about the way we have been making decisions,” or “It is important for me to understand where you are coming from. What do I need to know to understand what has been happening with your attendance?,” or “Regarding the assigned project, what feedback do you have for me about my contributions to the situation?,” or “I want to know what you think. What is your point of view on performance reviews?”

Confirming. This entails summing up the facts, restating the issues to ensure that nothing has been misunderstood or omitted during your discussion. Equally important is a summary of the emotional progress that has been made–the commitment to finding a mutually agreeable solution. While both parties usually are eager to move to action at this point, investing a few additional minutes in confirming will make the next step much easier.

These are especially useful confirming statements: “Here is my understanding of our differences and where we are right now on the issue of the ‘so-and-so’ project,” or “Do you have any other concerns about our performance review?,” or “I really appreciate your willingness to work through this issue with me,” or “I am optimistic that we can reach a compromise here.”

Contracting. This is the final stage in managing disagreement by interaction. It entails finding the illusive win-win solution that both parties can commit to. Let us take this example from the business world. Deborah, the project manager at a major pharmaceutical company, has authorized overtime to keep a key project on schedule. Sam, her supervisor, has just learned about this from another manager. Sam might sound something like this in confronting his subordinate: “Deborah, when you authorize overtime without telling me, you put me in a difficult situation. I am the one who is responsible for staying on budget, and if there are any cost overruns, I am the one who will have to explain them. From now on, I need you to come to me before authorizing any overtime.”

Sam is using a three-part “I” response in which there are a trio of essential components: a description of the troublesome behavior; the disclosure of your feelings about the act; and stating the effect it has on you. In other words, the focus of the message is on “I” and not the other person.

At this point, Deborah is likely to respond with an explanation of her actions, such as: “You were away for the weekend; you said you could not be reached; and I had to make the call. I figured because you did not give me your phone number, you did not want me to bother you. If you want to make decisions, I have to be able to get in touch with you.”

Now Deborah is the one asserting herself, making it clear that she, too, has needs. The negotiation should proceed, back and forth, until both Sam’s and Deborah’s needs are met. If Sam is not willing to give up his privacy by leaving a phone number, maybe he will agree to call Deborah for a daily update the next time he goes away. Or, he may decide to give Deborah more leeway, arranging for her to authorize overtime up to a certain number of hours without his approval.

Some useful contracting phrases are: “I think the whole team/family needs to be involved in budget decisions. What do you think?,” or “Having you here four 10-hour days does not work for me, but having you come in at 10 a.m. and stay until 6 p.m. would. Does that work for you?,” or “One thing we can do to move the project ahead is …” or “What would you prefer that I do differently in the future regarding the way I conduct my performance reviews?”

Managing conflict effectively is a learned behaviour. Conflict-resolution skills are not part of any high school, college, or business school curriculum. Yet, the potential for discord exists whenever we interact with others. As Pat Parenty, senior vice president and general manager of Redken, U.S.A., points out, “Expecting people to resolve their differences without giving them conflictmanagement skills is like giving a computer to someone who has never seen one before and saying, ‘Have fun using this.'” Do not count on having a good time.

 

 

Proquest. Newsweek. Aug 6, 2007. pg. 43. A Math Makeover; OMG! Actress and mathematician Danica McKellar wants girls to know that being good at numbers is cool.; [U.S. Edition Edition] Retrieved  at 12:49 pm from http://proquest.umi.com.centhsally.centenarycollege.edu:2048/pqdweb?index=0&did=1312311471&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1185899880&clientId=10301

 

Reference:

Guttman, Howard M., The Art of Managing Conflict. USA Today Magazine, 01617389, Jan2004, Vol. 132, Issue 2704. Retrieved at 7:45 am on August 20, 2007 from:http://web.ebscohost.com.centhsally.centenarycollege.edu:2048/pov/detail?vid=5&hid=112&sid=b02acd8a-f7d1-4c0e-afbb-686e5d4ef027%40sessionmgr109

Love Works at Work…Joel Manby

June 16, 2014

Continuing where we left off….

What is love? 4 kinds: eros; philos; storge and agape love(s) as per the Greeks.

Agape is unconditional love. How you treat each other. All relationships are about agape. Joel: why do we exclude agape?

Joel never saw this in any of the previous of the companies he worked for. It’s not being ‘soft.’ (as it is incorrectly thought).

Go to Bible. 1st Corinthians: love is patient, kind, trusting, unselfish, truthful, dedicated, forgiving…Here is a useful formula to use at your workplaces.

Be unselfish – think of self less.

Think of yourself less…EU$ + CU$ = SIF$$$ (share it forward)…

Employee unselfishness $$ + Company unselfishness $$ = Share it Forward $$ for helping employees

Undercover Boss. Video clip. Powerful. (Search for it on Google). It brought tears to people’s eyes….

Two hard working employees featured (student working 40 hours to go to school for 10 hours. 2. Man living on $20000 and supporting five kids, including two  newly adopted ones and living in a make-shift after losing his home.

Scholarship…providing aid.

Unselfish love…loyalty and passion.

Your enthusiasm will never rise to higher than your employee’s enthusiasm. (Takes years to achieve)…

Employee’s love on customers and customers love on the company. There was an immediate positive response after Undercover Boss broadcast. Culture….crisis in leadership was apparent….. So now he speaks regularly about it.

Pastor Andy: do for one; what wish for all; people come for reason. Don’t let heart shrivel.

Help someone at least….

That’s all for now…more later! It’s become a Love Works series…LOL.

Love Works – Joel Manby – Toastmasters International speech.

May 27, 2014

Love Works…Joel Manby Keynote

Joel Manby is a professional businessman, not a professional speaker and I got the pleasure to see him speak well and sincerely at the International Toastmasters Conference held in Orlando, Florida on 15 August, 2012. (Yes I’ve been meaning to get this out to you for a while, the old saying about writers and procrastination may have some truth to it after all). However, the lessons Mr. Manby teaches, imbibes and lives are still true. Here is part of his story, which I may continue in future for brevity’s sake.

Manby was the CEO for the U.S. operations head for SAAB. He described how on Easter Sunday he received a life-changing call from his boss in Sweden. In fact, it was the situation that helped him to alter his life for the better and many can probably relate to it….The first quarter sales were down for the North American Saab operations, but Joel had attained three years of solid growth over the previous NA boss…

Despite this, Joel was ‘called into the boss’ office. Except…. this office was in Sweden! The call he got was at 7:30 am in the morning, which meant that it was 3 am in Sweden at the time of the call!

Joel had made 15 moves in 20 years and, as was expected, always showed concern for the bottom line, but when his boss tore into him in Sweden, in front of his peers, he felt humiliated, and a loss of dignity. In short it was his worst nightmare realized and he felt that it was unjustified.

Here was a Harvard business school graduate who had moved all over, working for top companies like General Motors and who always paid attention everywhere to the bottom line and yet he was getting what he felt was the worst treatment of his life!

This is when Joel’s emotional withdrawal began from within from Saab. He thought to himself that there had got to be a better way in business to care about people and profits! There had to be! He wanted to be authentic (same at home, work and spiritually).

That’s the exact moment when Jack Herschend entered his life. Manby says that he’s the best at what he does, and Jack asked Joel to be on his Board….Jack was getting older and he wanted someone to replace him in his growing business. Joel felt thankful and lucky that he was asked by Jack.

As they say, the rest is history….Since 2000, Herschend Family Entertainment has had 12 years of solid growth. Joel can also proudly say that he definitely balanced home and work life.
Joel now has a mission and he wants us to be inspired…so he asked us these questions during the international Conference held at Orlando, Florida.

What is love? Did you know that there are actually four kinds: Eros; philos; storge and agape love(s)…this according to the Greeks.
Agape is unconditional love. How you treat each other. All relationships are about agape. Joel asked: why do we exclude agape?

He never saw this in any previous of the companies he worked for. It’s not being ‘soft.’ (An inaccurate thought).

Go to the Bible. 1st Corinthians: “love is patient, kind, trusting, and unselfish, truthful, dedicated, forgiving….weddings (?)

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. 5 It does not dishonor others, it is not self-seeking,it is not easily angered, it keeps no record of wrongs. 6 Love does not delight in evil but rejoices with the truth. 7 It always protects, always trusts, always hopes, always perseveres… (http://www.biblegateway.com/passage/?search=1%20Corinthians%2013:4-7).

Be unselfish – think of self less.
He developed this formula, (Employee unselfishness + Company unselfishness= and Sharing (our love, ideas, skills = it)) forward:
Think of yourself less…EU$ + CU$ = SIF$$$ (share it forward)…

I will follow this article up with more information as I may have piqued your interest now…gotta go! You’ve got enough information now to look into these great ideas for yourselves. Gotta keep you on your toes…

http://en.wikipedia.org/wiki/Joel_Manby

“Joel Manby is the current President and Chief Executive Officer of Herschend Family Entertainment, the largest family-owned theme park corporation in the United States. HFE creates, develops and operates entertainment, tourism and hospitality properties spanning 26 locations in ten states.”

http://www.joelmanby.com

The Netgiving Concept.

May 19, 2014

 

Netgiving

 

Do you value relationships or would you prefer to just be at work and not care?

Do you want to be amongst the best and the brightest?

Then embrace the concept of Netgiving

Humility…Authenticity…Curiosity…Empathy…Vulnerability…Generosity…Confidentiality….This can be easily formed into the acronym GAVE HCC, which is a memory aid for our minds, which thrive on information packets such as this.

You can view the interactions at work as a series of transactions, or see them as opportunities to serve one another towards a larger purpose. This type of behaviour results in a definite Return on Investment – having a Net effect on better relationships and on the bottom line.

According to Tommy Spaulding – speaker, New York Times bestselling author, executive coach, entrepreneur, and leadership consultant, we should all engage in Netgiving at work.

What comprises Netgiving?

Briefly, the attributes are stated above, but let’s get into more detail….

Authenticity means really caring for your colleagues because if you don’t, they’ll know it! It may be time to reflect on whether you demonstrate that you really care about your coworkers to see if this or any of the other areas about to be discussed need to be looked at for possible amendments.

Empathy is the ability to understand others, including colleagues, clients, and stakeholders. This shows that you care and creates trust, it means overlooking the short-term view in preference of the longer-term one, realizing that such thinking places more value on the person’s capacity to move the organization forward.

Vulnerability. It is ok to be strong yet have weaknesses, just like others. It is ok to own up to being strong, competent, yet capable of error; and someone who is able to admit errors is more likely to create a culture in which others are likely to own up and admit to their mistakes too! Mistakes which can and then should be rectified.

Confidentiality. Sensitive information, it goes with out saying, must be guarded very carefully, especially if one is to allow a culture of vulnerability. Guard secrets with tremendous surety.

Curiosity. Don’t stop asking questions and learning new things as part of the important circle of Netgiving. Curiosity keeps the wheel turning forward towards betterment or kaizen.

Generosity. Give time, money and talent to the environment around you and to each other. As a leader find ways for others  in your community to give generously too.

Humility. Be proud of your team successes, yet share that success with the individuals who made it possible! Honour one another.

Humour. Keeping a smile on your face, laughing once in a while and enjoying each other’s company as we work humanizes the environment and makes it easier to get through rough patches if they should come about.

Gratitude. A sense of thankfulness for the work, clients, and the environment itself should be inculcated in the workplace; this contrasts to attitudes of entitlement and taking things for granted – cancerous to an organization.

Mr. Spaulding’s conclusions also derive from being CEO of one of the world’s top organizations and give credibility to the fact that Netgiving tips result in more harmonious environments capable of generating greater profitability too. In short, it pays to be kind!

– Nilesh Shreedhar.

Excerpts of “Developing the ROI of Netgiving were reviewed with permission from Tommy Spaulding, author of  ”Not Just Who You Know: Transform your Life (and Your Organization).”

For more information: http://tommyspaulding.com/speaking/keynote-topics/

 

Starbucks experience 2007 to now.

May 10, 2014

  

Reflective Journal #1

 

Starbucks

Prepared by:    Neil Shreedhar

Due Date:        Jun 02, 2007

 

Instructor:       Professor Mark Burgess

 

Course:            GBA 602 ­­       Marketing Management  

 

 

Session 1         For this week’s entry, visit a local coffee shop or Starbucks and compare your local visit to the services provided in the opening vignette of the chapter.

Two teenage girls walk into their local Starbucks. One goes to the counter and hands the barista cards for two free peppermint lattes and purchases some pastries. The other sits at a table and opens her Apple PowerBook. Within a few seconds, she connects to the Internet courtesy of Starbucks’ deal with T-mobile to create wireless HotSpots at over a thousand Starbucks stores…(Kotler & Keller, 2006, p.3).

Does your local Starbucks or coffee shop contain wireless Internet access?

 

Situation: two friends decide to have coffee at a local Starbucks café shop.

 

Yes it does, through a special arrangement with Bell Hotspots. This is advertised prominently at the front of the store. We asked at the counter as well; the internet service doesn’t seem to be used very often and is probably fairly expensive, but it is readily available.

What is the climate of the establishment—friendly or hurried?

I went with a friend (Hany) to the Starbucks coffee shop located in a sophisticated area of Toronto. We were quite pleased with the friendly atmosphere and were greeted with a smile by a gentleman of Asian origin who asked us what we would like to order. The climate of Starbucks is usually very friendly. I have been there several times previously and this time was no exception – you are always greeted with a smile! This makes the whole experience from start to finish a pleasant one, or at least sets the tone for an excellent experience at this obviously well-loved establishment. (It is obvious that people are pleased to be there). You get the feeling that people can come there to hang out with friends and to enjoy a few laughs together. To make this possible, the staff are courteous and will often go out of their way to serve you, either to explain the different company involvements (to the best of their knowledge), or to give details about the different products that they sell, such as the specialty cookies and treats if requested.

Overall climate: friendly, easy-going; courteous, helpful; relaxed, brochures available; not cramped but space is well-utilized and includes a few comfortable couches and tables seating two.

Is marketing prevalent in this establishment?

Yes. There is coffee-related hardware that is available for sale such as coffee-makers and cups. They don’t look to be of cheap quality and add to the décor of the coffee shop. They seem to serve more of a decorative purpose and add to the ambience of the store but are also available for sale should anyone want to spend a whole lot of money buying one of these items. (Judging by people’s apparent disinterest in these items (they came there to drink coffee after all, it doesn’t really look like they get a lot of sales of these items, and I’m not sure they’d know what to do if someone decided to buy one of these machines, but I’m sure people do from time to time).

If so, how and to what extent are they exposed to marketing messages—keep a list of every marketing message you encounter.

Here are some of the (socially conscious, partially bilingual, due to the French-English heritage of Canada and business-related) marketing messages that we came across. These are just the brochures, and do not include the message advertising internet access or other signs that they may choose to display on their storefront from time to time, according to their corporate involvements and promotions:

Marketing messages: silk soy beverage and your health; some information and history about the noble soybean.

Que Pense—vous de Nous? We’d love to hear your thoughts. (Please take a moment to give us your suggestions and advice).

Trees Across Toronto. Dig in and Plant a Tree for Toronto on Saturday, April 28.

Welcome to the Starbucks Duetto**Visa* Card Quiz

Connect over coffee. Bell Hotspots™ bring high-speed Internet access to Starbucks.

Starbucks commitment to Social Responsibility.

Apply for the Starbucks Duetto Visa Card. One card. Two ways to use it. Lots of rewards.

Starbucks Careers. Create the experience. Starbucks.com/jobs

Starbucks—in our communities. Contribute positively to our communities and to our environment.

There are also the usual Starbucks banner and cute and colourful miniature picket signs advertising their specialty treats!

 

Other marketing messages received.

 

Compact discs are available for sale for example, a Nora Jones CD; such items fit in with the background of music playing which adds to the ambience. Food items available, specialty teas and coffees.

 

Interestingly enough, the following quote from the text validates our experience at Starbucks and also illustrates how Starbucks has stayed close to its values and mission:

 

Starbucks is a company that has achieved growth in many different ways….Howard Schultz, Starbucks CEO until 2000…recognized an unfilled niche for cafes serving gourmet coffee directly to customers. This became Starbucks’ market-penetration strategy, and helped the company attain a loyal customer base…Once the company established itself as a presence in thousands of cities internationally, Starbuck sought to increase the number of purchases by existing customers with a product-development strategy that led to new in store merchandise, including compilation CDs, a Starbucks Duetto visa card that allows customers to receive pits toward Starbucks purchases whenever they use it, and high-speed wireless Internet access at thousands of Starbucks “Hotspots” through a deal with T-Mobile. Finally Starbucks pursued diversification into grocery store aisles with Frappucino® bottled drinks, Starbucks brand ice cream, and the purchase of tea retailer Tazo® Tea (Kotler & Keller, 2006, p.48).

 

Conclusion

 

In sum we had a terrific experience at Starbucks when we went to peruse it from a marketing perspective. As one would expect from a company as successful as Starbucks, they are paying attention to the consumer and Jack Welch’s advise: “Change or die” (Kotler & Keller, 2006, p.4). They are paying heed not only to the consumer, but to consumer advocacy groups who believe in Fair Trade Practices. After a careful analysis of the environment, they have successfully pursued excellent market penetration and product diversification strategies to become the world leader they are now.

 

Nilesh Shreedhar.

 

BIBLIOGRAPHY

 

Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.).  New Delhi:  Prentice-Hall of India Private Limited.

 

Part #2: “If you are Speaking, you are selling.”

April 18, 2014

Jeremy Tracey.  “If you are Speaking, you are Selling.”

Hazel McCallion C, Delta Hotel, Meadowvale, Ontario.Toastmasters Spring Conference.

April 5-7, 2014.

“If you are Speaking, you are Selling”

As promised, here is the second selling  formula that Jeremy recommends so that you and the people you care for can get the things you want in life – either at work, or at home.

Jeremy often draws upon the experience and wisdom of Craig Valentine, a world-class professional speaker. Craig says that in order for an idea to appeal to someone, it must help them:

  1. Esteem more.
  2. Do more.
  3. Gain more.
  4. Enjoy more

Jeremy uses this EDGE formula and says it will work every time because it appeals to all types of people in one way or another.

Here is an example of it being used, in Jeremy’s write-up to invite people to this workshop:

“Regardless of your subject, you want your audience to walk away feeling excitement and enthusiasm because of what you said and how you said it. This workshop will be highly interactive and hands on. Arrive with questions and walk away with the skills that will help you stand out as a speaker that inspires your audience every time you speak. …It will take you less time to prepare an effective message when you understand the process that leads to your audience feeling connected to you and your words. It feels fantastic when people tell you how your speech has changed their way of thinking. Get ready for a lot more positive feedback.”

Notice how his advertisement appeals to all people, as all value their esteem or wish to do, gain or enjoy more…

You can use this simple EDGE (esteem, do, gain or enjoy more) formula everywhere – such as when getting the kids to help you clean up, or to convince your wife that you could both use a vacation!

Now let’s see what you can do to come up with creative uses in your own life!

If you want more information about Jeremy and what he does, check out the following links: http://jeremytracey.com;

http://jeremytracey.com/if-you-are-speaking-you-are-selling/


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