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Archive for the ‘Neil Shreedhar’ Category

HRPA 2016, Jan 19-22.

January 27, 2016

Brief nuggets of things gleaned at the HRPA Conference that I wanted to share with you folks…

Gender differences in processing information.

Scientific data proves men and women process info differently…if you want to make an excellent decision, include all stakeholders…a really good idea to ask women what they ‘see’ because of the way the process information. They have a more holistic approach with includes more factors, men in general have a quicker approach and make decisions faster based on the immediate factors they see before them. Both are equally intelligent, in different ways. Good decision making includes both approaches.

Mental health…

More and more an issue; panel discussion included famous lawyer (Malcolm McKillop was his name if I’m not mistaken), and Clara Hughes (6 x Olympian; Bell commercials raising awareness for this cause). She was plagued with these issues (father alcoholic, dysfunctional family interactions). She made a strong call to action for there to be more resources allocated to mental health, catching it in the nip. A timely intervention can make someone (she is an example) still be able to make huge contributions to society.

Creativity…

David Usher…singer, 6 time Juno winner. Consults universities, and other organizations as board member. Graduate of Simon Fraser University (Pol. Science). Son of Professor.

‘Creative collisions’ occur and composed of 95% work. We are all creative beings. You need a structure in order to use these creative collisions. There is no magic…creativity is mixing and matching to create that magic. He begins with a blank page and his source of inspiration (a picture of himself at 3 years of age with a bow and arrow) gleefully free to do (create) whatever he decided on.

Benjamin Tal. (Very educated economist who hobnobs with people like Greenspan (of the U.S.) and influential Bank of Canada representatives).

Yes the next year will be painful in that economy is dicey all over the world. However these are growing pains due to changes in the economy where money is shifting from oil to commodities. Ultimately, given that we’ve lost 10 to 20 pc of our manufacturing sector in Canada, opportunities will exist in the commodities sectors.

Gaming, gamification.

Gaming concepts are being used to provide training. This provides an interactive, fun and stimulating way for people to learn company material. You will see this more often being implemented in organizations due to its effectiveness and cost savings and other ripple effect benefits.

The above information helps us be calmer about the future (2016 economy) and opens us to what to expect in the near future (gamification – is this word in everyone’s dictionary yet?), as well as helping us to keep alert about mental issues (‘am I my brother’s keeper? Yes, I guess you are!). Free yourself to be your creative best in 2016 and use diversity to your advantage!

Best,

-Nilesh Shreedhar.

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Inner self talk is critical to success in life.

December 2, 2015

Finding your voice.

Past voices….

As usual, Toastmasters never ceases to inspire….

Using a style of writing that I’ve used before, and tying in to my ending, I will tell you where I am headed with this piece of writing….to My goals (please use this as a work-through (or ‘workshop’) to achieve whatever happen to be YOUR goals! This is meant to INSPIRE YOU! LOL). I want to share how important self-talk can be to success in life….

I promise to get you there reasonably quickly via past voices (negative ones of course) that my Toastmaster mentor Dawna (short form To-rmentor? No, I digress)…I will keep her last name private, but she does exist and has inspired many) was able to work through…given her near-death experience. Yes, near-death. Don’t wait for life to take you there before you take life where you want to go!

Come, now let us work through this together. Dawna’s Toastmaster workshop (Jan 2015) took us through a time long ago in her life, which still resonated slightly in her mind. We could see that she still had a little bit more work to do (as far as positive self-talk was concerned).

Years back, it was the teacher’s voice (Miller) that spoke to her and compared her negatively to her sister, older to her, and better at many things. This left her in a wake of comparisons made by other teachers who invariably knew her sister and made negative inferences too….

Lesson: ignore the negative voices in life (the ones that don’t fit in with a healthy self-image of yourself). For your benefit, and to personalize this story a bit more, here is an excerpt from the handout that Dawna provided us, so you get the point…idea is to work through your negative voices, so put this piece into practice, will ya! Do this by answering italicized questions….or absorbing the presented information to improve your thinking. Here are the excerpts (italicized):

My Mr. Miller is….

‘Certainly not as good as your sister are you?’  (This had a huge impact on Dawna’s life…  She gave up – she quit! Lesson: don’t listen to negative voices, DON’T QUIT! EV-ER! This is when you go Lalalalala in your head! As a child, or as an adult. Don’t listen! LOL.

In retrospect, what should Dawna (read ‘this could be any one of us, but we will use Dawna as our guinea-pig test person as per her workshop) have done differently? (Folks, this is where you are supposed to THINK and come up with some positive solutions – for the rusty, just substitute any positive affirmation)

‘It’s a product of what I did!  It’s my best work ever!’  Remember, whatever you have created (at school, work, or play), is PERSONAL expression and it is NOT – NOT to be compared with others….even (or especially) when you are a teacher (read mentor, parent, older respected sibling et al).

My nurse Amanda is…I should explain; nurse Amanda was the one who Dawna first heard say ‘we didn’t think you would survive!’ when Dawna ended up in the hospital due to serious stress related conditions. The italicized portion below will explain how she internalized this statement. (Backdrop: Shakespeare – remember, ‘nothing is good or bad, thinking makes it so!’)

Dawna: through self-induced stress…. She was barely conscious.  Stressed.  Exhausted. She spent three weeks in a hospital!  Nurse Amanda: ‘Dawna, we didn’t think you would survive!’

So…Dawna felt she was not supposed to be here! (Yes – she meant on earth)… She stopped having fun.  It was a ‘Wow’ experience – in a very negative way!

My Jennifer is…again, this bears explanation…in Dawna’s workshop, Jennifer was a good buddy and best friend who helped her realize the positives in life; she offered Dawna heart-felt and sincere encouragement and helped her heal from her negative thinking and cloudy past.

My cheer-leading team: Who is yours? For example, one of mine is: Shelley U., David L., and Isabelle H.  They are my encouragers and I probably owe them a debt of gratitude. Not probably, I do. Thank the people that believe and encourage you….

Lesson:

Shakespeare:

‘ Nothing is good or bad… thinking makes it so….’

Now, as per Dawna’s workshop….we are going back and reliving those moments in life, (we all have them) using a NEW perspective and the introspective that Dawna provided us:

My future voices…

If I could go back to Mr. Miller I would….  Have the wisdom I now have, with conviction….

I now choose to tell myself….  ‘Nothing is good or bad thinking makes it so.’

If I could go back to my nurse Amanda I would….

Use more positive affirmations, and change the (negative) messages in my head. I’d meditate, be more healthy, associate with positive people, stay healthy, and have more purpose in life.  Live a renewed life as a second chance….for living in greater abundance!

I now choose to tell myself….my affirmations….

‘Nothing is good or bad thinking makes it so.’

If I could go back to my Jennifer I would

Thank her!

Realize ‘they’ (the negative ones) don’t know me….  hence they Gotta be wrong.

Watch serials Buddha and Suits. (I love them!)

My leadership voice…

I need to tell Trish P that she is quick and decisive.

I need to tell Kalida….thank you!

I need to tell Agee….hey! Thanks for being you!

Lesson:

Inner self talk is crucial to success in life.

BIG take-away from this workshop: How to turn negative talk into something positive.

PEOPLE, your self-talk is really important! It can ultimately be damaging or life-enhancing. At least be a good ‘Buddhist’ and ‘take the middle road’ and don’t be too hard on yourselves. (Talk out your negatives out loud to see if they sound ‘right’ or completely off the wall!)

In sum, Donna was shy and timid….  Her sister was an athletic and an academic star.  Jen was a best friend and star athlete.  Donna was part of a big family of children who were special from top to bottom yet Donna felt stuck in the middle, forgotten and unimportant.  Birth order can be determinative of how you feel – if you let it! Donna felt like someone stuck in the middle.

To overcome her difficulties though, she changed her mind set and the way she talked to herself….

Here’s one final positive thought for us to all take away…. to be more mindful of, and kinder and gentler with ourselves… what Donna learned from a positive role model, mentor and good friend….

Her friends said that though she was not the end pieces in her large family of siblings…she was the peanut butter…. the jam that made the whole sandwich sweet! (Aww!’ So sweet! No pun intended.)

So be good to yourself, and everyone else will too! We can be our own worst enemies, or our own best friends. It just takes a mental adjustment! You know….

Inner Self-talk can be critical to success in life!

Nilesh Shreedhar.

It’s Not About You! Vegas gems from TM International Conference.

September 2, 2015

Here is another of the wealth of ideas gleaned from the recent Vegas convention I attended (I still have many more pieces of writing I want to post!)

Well you know the format…if you’ve been following….Here it is once again, in case this is a ‘one-off’ for you and you happen to have just ‘dropped in,’ so to speak. (No hyphens). J

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Patrick Hammond, Toastmasters, Las Vegas Championship Entry Speech.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Purpose of this post (Acronym: R O S E):

  1. To Retain this valuable information for posterity.
  2. To Offer inspiration to people.
  3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
  4. To Effect positive changes in the world.

 

It’s not about you

Patrick Hammond.

A thief stole sentimental things from his home….Patrick, a youth leader learned from his youth group that such thieves, due to the way they operate, are called ‘flockers,’ –  a new word for Patrick, juvenile care worker. ‘Think about the effect on those you are connected to,’ he said….
He spoke of broken promises; of his own mother who had colon cancer. His brother had broken the law. Their mother was now on her death bed, but was hanging on. The possibility of mother and incarcerated brother being able to speak was remote, but she wanted to hang on only to speak to this son….

Patrick, asked his juvenile kids the important question, ‘why did she hang on before she passed?’

Practically shouting at us in a dramatic finish to his speech, (as he must have with those under his care). No! not just to have closure with the son – but the more important lesson here was that your actions have serious consequences -on those you love….and… whether they can live or even die… in peace! It’s not about you!

In the end – literally at the very end in the case of his mother’s life – it’s not about you!  It’s more about the effect you have on the people in your life.

The story was an excellent instructional tool for kids… no… for us all, actually….worth thinking about!

That’s today’s post folks!

Best regards,

Nilesh Shreedhar

Arfath Saleem’s “To be a Legend.”

August 23, 2015

Speech giver: Arfath Saleem.

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Purpose of this post (Acronym: R O S E):

1. To Retain this valuable information for posterity.
2. To Offer inspiration to people.
3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
4. To Effect positive changes in the world.
This speech was done by Arfath Saleem and it is called “To be a legend.” during the just completed International Toastmasters Conference in Las Vegas, U.S.A.

Here it is as best as I can recall….

Arfath Saleem’s “To be a legend.”

Just three words…That’s all it takes….
Arfath fell in love 15 years ago with his math teacher. He had a gambling problem…at a tender age and became the school’s so-called ‘favourite’ student. Well, not exactly….

They kept him back since he was too busy gambling, not studying. His mother became very concerned and she introduced him to a student tutor named Samantha. Samantha said: “I’ll help you…” From that day those three words changed his life. Samantha devoted 15 hours per week to help him study. She made him feel smart! Result: he aced all is subjects!
In the process she had changed who he was…he said, she was his jackpot and quickly realized she was the type of person having the stuff legends were made of…Samantha became his hero.
Some time later Aunt Jenny came to him with the same problem – her son was having difficulties in school. ….Arfath, all grown up, now himself tutored school subjects. He ran to her and spoke the same three words that Samantha had spoken to him many years back…the same three words that changed his life…I’ll help you, he said. He met her son for only 15 minutes every week and with that he was able to score 93 on his math paper.
Ms. Samantha had become legendary enabling Arfath to be a conduit to help others. Like Dr. Ralph Smedley who first offered help to those who had difficulties standing up and giving speeches creating Toastmasters in the process.
Isn’t that in fact, what legends do? You just need three words to be a legend, not a special degree….I’ll help you!

Nilesh Shreedhar.

https://www.facebook.com/arfath.saleem?fref=ts

Aditya Maheswaran’s “Scratch” , 2nd place finish at Toastmasters World Championship of Public Speaking.

August 20, 2015

Speech giver: Aditya Maheswaran

Organization: Toastmasters.org (International) at TM International Conference: August 13-16, 2015.

Venue: Caesar’s Palace, Las Vegas, U.S.A.

Once again, here is my mantra – the purpose of this post (Acronym: R O S E):

  1. To Retain this valuable information for posterity.
  2. To Offer inspiration to people.
  3. To Share the wisdom gleaned from motivational and inspirational speech givers at such events.
  4. To Effect positive changes in the world.

Congratulations to Aditya Maheswaran of Mumbai, India, District 41, on finishing in second place for his speech, “Scratch.”

This speech was given by Aditya Maheswaran…..called ”Scratch”….about lessons learned after buying a new car…then going out right after with the girl who made his heart sing….

Driving with Neha, in his beloved new car, he parked it at the beach where they walked together….. He looked back – what should he see?

Aghast, he saw the Man walking at the beach scratching his….brand…. new…car with a pair of skis as he walked by! Completely neglecting Neha….he forgot about her and attended to car instead, running off, not caring about her….until much, much later. Alas, the damage was done – and not just to the car!
Depressed and at home, still thinking about it, he also hurt mom as he was still upset about the car, which was hard to get over…even saying leave me alone to his mom! The next day, with a wise mechanic’s help the car – was looking new again! Once again beautiful, sleek, and elegant…..The mechanic proffered ‘a scratch stays only as long as you don’t polish it.’ Using this wisdom, knew exactly what to do! He hugged his mom. After so much effort – realizing the errors of his ways – he persisted, and called Neha…12 times! He sincerely apologized for his behaviour saying, “I’m sorry, you are my precious!”…putting to use the significant wisdom that he had gleaned only days earlier from a mechanic!

2014 in review – NeilShreedhar’s Blog.

January 31, 2015

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 790 times in 2014. If it were a cable car, it would take about 13 trips to carry that many people.

Click here to see the complete report.

How to Improve Relationships – at work and at home.

January 29, 2015

Here are some useful Relationship Tips that I have gleaned from attending numerous seminars and workshops over the years….I hope you find them as useful as I do:

  1. Be sincere. There’s nothing that mends relationships better than being sincere…..
  2. Have faith. This goes hand in hand with the above. It takes time to change. The only real change is gradual. It is often so subtle that one doesn’t even realize it; until one actually sits down and reflects on journals of past days. You have grown by leaps and bounds since you were a toddler. In that time frame now do you see that?
  3. Mind the language. Often if we pay attention to language we can win our point with tact and diplomacy. Words like ‘manipulative’ are hurtful and loaded. No one wants to think of themselves that way and it creates walls around discussion. The person is still thinking about what you meant and isn’t really listening to what you say any more…what? J
  4. Listen to one another. A sure way to get on each other’s good side and improve relations is to show good reflective listening skills. So you mean…(’this’ – whatever it is). Then you follow through on whatever action is entailed on improving the relationship from your end!
  5. Assume positive intent. Nothing rankles with people worse than when you assume the worst of them. They then try even harder to meet your already low expectations! Don’t give them the chance! (This is Pepsi Co’s CEO’s advice – straight from her dad).
  6. Talk nice. Leave a person’s dignity intact. After a huge fall from grace, iIt may be the only shred he or she has left. So be gentle with one another…we’re all God’s children (and some of us have long memories!).
  7. Take ownership of your share of the problem. With a proper analysis you should be able to determine how things ended up this way….. Now you have the tools and can take ownership of your share of the problem (without beating it to death) and ensure that similar mistakes aren’t made in future. Then the road is made better for all in the process if someone is down, but not out!
  8. Remember that ‘this too shall pass.’ All of life’s mishaps are just passing phases. If this is kept in mind, true wisdom  is gained…( the “law of impermanence” – ‘anicca’ – the ‘Buddha’)

Please share this with one another – so that we are all on the same page…we live in a small global village. Nothing would make me happier than if we all got along nicely!

Thank you and best regards,

Nilesh Shreedhar.

https://neilshreedhar.wordpress.com

http://neilshreedhar.wix.com/goodenergy

Dare to be Different; on Life, Lexus and Dell.

May 12, 2014

 

Reflective Journal #4

Differentiation

 

Prepared by:    Neil Shreedhar

Due Date:        Jun 02, 2007

 

Instructor:       Professor Mark Burgess

 

Course:            GBA 602 ­­       Marketing Management  

 

Differentiation

 

It is true that product differentiation is essential to the branding process. In choosing to differentiate a product, a marketer has the choice of form, features, performance quality, conformance quality, durability, reliability, reparability, and style. What follows are examples of currently produced products that have been differentiated and branded for each of these design parameters, a brief analysis and discussion of the example.

 

Definitions, examples and brief discussion of above marketing terms.

Conformance quality. Buyers expect the degree to which all the produced units are identical and meet the promised specifications to be high.

Example: Toyota’s are manufactured to stringent standards. Here is a mass produced item that practically revolutionized the car world. At one point in time it was difficult to get cars to start in cold winter weather, but now that Japanese automakers have resolved this problem, or perhaps with higher car standards have initiated the resolution to the problem, thankfully, it has become a non-issue.

According to ‘Mastering the quality staircase,’ Conformance, reliability, performance, and customization are the steps to climb on the way up to achieving competitive edge (Kim et al, 2007, p.1). In a step-by-step progression in order for its workers to understand the importance of quality analysis and problem-solving in the making of its car:

Toyota Motors trains its workers in these methods (Step one of the progression) for four months before they start to work (Kim et al, 2007, p.1).

No wonder they excel and garner a loyal customer following!

Durability is a measure of the product’s expected operating life under natural or stressful conditions, and is a valued attribute for certain products.

Example: Kenmore appliances. Sears has made an enviable reputation with the durability and the service attention that it gives to its appliances. It is evident that this reputation has also endured over the years since Sears has been selling appliances such as refrigerators since about 1910 (Sears Archives, 2007, p.1)![1].

Reliability. Buyers normally will pay a premium for more reliable products. Reliability is a measure of the probability that a product will not malfunction or fail within a specified period.

Example: Dell is another company known both for its reliable computer products and its ability to service these items:

Dell, EMachines, and IBM stand out on most reliability measures, while HP and Compaq often lag their peers. We’re treating HP and Compaq as separate brands (PC World, 2007, p.1)

 

  1. This is a measure of the ease of fixing a product when it malfunctions or fails.

Example: Microsoft. Despite all the woes that we seem to experience due to patches that have to be applied to prevent viruses from entering our computer systems, I am amazed at the ability that Microsoft has demonstrated to be able to resolve the issues of potentially millions of computer users. This is a phenomenal achievement when it is put into perspective.

Style describes the product’s look and feel to the buyer. Car buyers pay a premium for Jaguars because of their extraordinary look. Aesthetics play a key role….(Kotler & Keller, 2006, p.377).

Personally, I prefer a Lexus, and associate this car with esthetic beauty and class.

Example – Lexus:

 

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for six years in a row. Lexus and its 217 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates (FT Business of Luxury Summit, p.1).

The ‘style statistics’ seem to speak for themselves! Wow!

Conclusion

 

In sum, “to be branded, products must be differentiated. Physical products vary in their potential for differentiation. At one extreme… (there are)…products…that allow little variation…At the other extreme are products capable of high differentiation, such as automobiles” (Kotler & Keller, 2006, p. 376). This implies that in order for the consumer to keep clear which product he wishes to buy, and for what reason he wishes to buy it, it is important from a brand recall perspective that marketers learn to differentiate their products, no matter how small the differences, in order to be successful marketers.

 

BIBLIOGRAPHY

 

Kim, K.Y., Miller, J.G. & Heineke, J. (1997). Mastering the quality staircase, step by step. Business Horizons. Retrieved on May 30, 2007 at 8:13 pm from http://findarticles.com/p/articles/mi_m1038/is_n1_v40/ai_19369681

 

Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.).  New Delhi:  Prentice-Hall of India Private Limited.

 

FT Business of Luxury Summit. (2006). The Rationalization of Luxury – New Business Models, New Strategies. Retrieved on May 30, 2007 at 8:38 pm from http://www.ftbusinessofluxury.com/2006/Sponsors.asp?m_pid=0&m_nid=5805 – 37k –

 

PC World (2003).  Reliability and Service Report Card http://www.pcworld.com/article/id,112915-page,8/article.html

 

Sears Archives. Retrieved on May 30, 2007 at 7:59 pm from  http://www.searsarchives.com/products/questions/appliances/kenmore_refrigerator.htm

 

[1]Retrieved on May 30, 2007 at 7:59 pm from  http://www.searsarchives.com/products/questions/appliances/kenmore_refrigerator.htm

Starbucks experience 2007 to now.

May 10, 2014

  

Reflective Journal #1

 

Starbucks

Prepared by:    Neil Shreedhar

Due Date:        Jun 02, 2007

 

Instructor:       Professor Mark Burgess

 

Course:            GBA 602 ­­       Marketing Management  

 

 

Session 1         For this week’s entry, visit a local coffee shop or Starbucks and compare your local visit to the services provided in the opening vignette of the chapter.

Two teenage girls walk into their local Starbucks. One goes to the counter and hands the barista cards for two free peppermint lattes and purchases some pastries. The other sits at a table and opens her Apple PowerBook. Within a few seconds, she connects to the Internet courtesy of Starbucks’ deal with T-mobile to create wireless HotSpots at over a thousand Starbucks stores…(Kotler & Keller, 2006, p.3).

Does your local Starbucks or coffee shop contain wireless Internet access?

 

Situation: two friends decide to have coffee at a local Starbucks café shop.

 

Yes it does, through a special arrangement with Bell Hotspots. This is advertised prominently at the front of the store. We asked at the counter as well; the internet service doesn’t seem to be used very often and is probably fairly expensive, but it is readily available.

What is the climate of the establishment—friendly or hurried?

I went with a friend (Hany) to the Starbucks coffee shop located in a sophisticated area of Toronto. We were quite pleased with the friendly atmosphere and were greeted with a smile by a gentleman of Asian origin who asked us what we would like to order. The climate of Starbucks is usually very friendly. I have been there several times previously and this time was no exception – you are always greeted with a smile! This makes the whole experience from start to finish a pleasant one, or at least sets the tone for an excellent experience at this obviously well-loved establishment. (It is obvious that people are pleased to be there). You get the feeling that people can come there to hang out with friends and to enjoy a few laughs together. To make this possible, the staff are courteous and will often go out of their way to serve you, either to explain the different company involvements (to the best of their knowledge), or to give details about the different products that they sell, such as the specialty cookies and treats if requested.

Overall climate: friendly, easy-going; courteous, helpful; relaxed, brochures available; not cramped but space is well-utilized and includes a few comfortable couches and tables seating two.

Is marketing prevalent in this establishment?

Yes. There is coffee-related hardware that is available for sale such as coffee-makers and cups. They don’t look to be of cheap quality and add to the décor of the coffee shop. They seem to serve more of a decorative purpose and add to the ambience of the store but are also available for sale should anyone want to spend a whole lot of money buying one of these items. (Judging by people’s apparent disinterest in these items (they came there to drink coffee after all, it doesn’t really look like they get a lot of sales of these items, and I’m not sure they’d know what to do if someone decided to buy one of these machines, but I’m sure people do from time to time).

If so, how and to what extent are they exposed to marketing messages—keep a list of every marketing message you encounter.

Here are some of the (socially conscious, partially bilingual, due to the French-English heritage of Canada and business-related) marketing messages that we came across. These are just the brochures, and do not include the message advertising internet access or other signs that they may choose to display on their storefront from time to time, according to their corporate involvements and promotions:

Marketing messages: silk soy beverage and your health; some information and history about the noble soybean.

Que Pense—vous de Nous? We’d love to hear your thoughts. (Please take a moment to give us your suggestions and advice).

Trees Across Toronto. Dig in and Plant a Tree for Toronto on Saturday, April 28.

Welcome to the Starbucks Duetto**Visa* Card Quiz

Connect over coffee. Bell Hotspots™ bring high-speed Internet access to Starbucks.

Starbucks commitment to Social Responsibility.

Apply for the Starbucks Duetto Visa Card. One card. Two ways to use it. Lots of rewards.

Starbucks Careers. Create the experience. Starbucks.com/jobs

Starbucks—in our communities. Contribute positively to our communities and to our environment.

There are also the usual Starbucks banner and cute and colourful miniature picket signs advertising their specialty treats!

 

Other marketing messages received.

 

Compact discs are available for sale for example, a Nora Jones CD; such items fit in with the background of music playing which adds to the ambience. Food items available, specialty teas and coffees.

 

Interestingly enough, the following quote from the text validates our experience at Starbucks and also illustrates how Starbucks has stayed close to its values and mission:

 

Starbucks is a company that has achieved growth in many different ways….Howard Schultz, Starbucks CEO until 2000…recognized an unfilled niche for cafes serving gourmet coffee directly to customers. This became Starbucks’ market-penetration strategy, and helped the company attain a loyal customer base…Once the company established itself as a presence in thousands of cities internationally, Starbuck sought to increase the number of purchases by existing customers with a product-development strategy that led to new in store merchandise, including compilation CDs, a Starbucks Duetto visa card that allows customers to receive pits toward Starbucks purchases whenever they use it, and high-speed wireless Internet access at thousands of Starbucks “Hotspots” through a deal with T-Mobile. Finally Starbucks pursued diversification into grocery store aisles with Frappucino® bottled drinks, Starbucks brand ice cream, and the purchase of tea retailer Tazo® Tea (Kotler & Keller, 2006, p.48).

 

Conclusion

 

In sum we had a terrific experience at Starbucks when we went to peruse it from a marketing perspective. As one would expect from a company as successful as Starbucks, they are paying attention to the consumer and Jack Welch’s advise: “Change or die” (Kotler & Keller, 2006, p.4). They are paying heed not only to the consumer, but to consumer advocacy groups who believe in Fair Trade Practices. After a careful analysis of the environment, they have successfully pursued excellent market penetration and product diversification strategies to become the world leader they are now.

 

Nilesh Shreedhar.

 

BIBLIOGRAPHY

 

Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.).  New Delhi:  Prentice-Hall of India Private Limited.

 

Part #2: “If you are Speaking, you are selling.”

April 18, 2014

Jeremy Tracey.  “If you are Speaking, you are Selling.”

Hazel McCallion C, Delta Hotel, Meadowvale, Ontario.Toastmasters Spring Conference.

April 5-7, 2014.

“If you are Speaking, you are Selling”

As promised, here is the second selling  formula that Jeremy recommends so that you and the people you care for can get the things you want in life – either at work, or at home.

Jeremy often draws upon the experience and wisdom of Craig Valentine, a world-class professional speaker. Craig says that in order for an idea to appeal to someone, it must help them:

  1. Esteem more.
  2. Do more.
  3. Gain more.
  4. Enjoy more

Jeremy uses this EDGE formula and says it will work every time because it appeals to all types of people in one way or another.

Here is an example of it being used, in Jeremy’s write-up to invite people to this workshop:

“Regardless of your subject, you want your audience to walk away feeling excitement and enthusiasm because of what you said and how you said it. This workshop will be highly interactive and hands on. Arrive with questions and walk away with the skills that will help you stand out as a speaker that inspires your audience every time you speak. …It will take you less time to prepare an effective message when you understand the process that leads to your audience feeling connected to you and your words. It feels fantastic when people tell you how your speech has changed their way of thinking. Get ready for a lot more positive feedback.”

Notice how his advertisement appeals to all people, as all value their esteem or wish to do, gain or enjoy more…

You can use this simple EDGE (esteem, do, gain or enjoy more) formula everywhere – such as when getting the kids to help you clean up, or to convince your wife that you could both use a vacation!

Now let’s see what you can do to come up with creative uses in your own life!

If you want more information about Jeremy and what he does, check out the following links: http://jeremytracey.com;

http://jeremytracey.com/if-you-are-speaking-you-are-selling/


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